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Why “Punch”

The dot and punch represent visual metaphor of our brand.


The dot

The dot, the whole, the circle. According to some, dots are the smallest unit of light. To others, the end of a thought in writing. In Mathematics, the beginning of a line. To us, they are building blocks and staring points. These dtos are punched through the cloth of ideas to let the light shine through. They make up the smallest particles and the largest bodies of mass in the universe: dots, atoms, circles, spheres, and stars.

That is why we are “Punch.” The ideas, starting points, and realizations encompass what we do for clients and the foundation of our visual language. It is both our brand and our sell.