Technology powered human health.



Flexible utensil. Equally flexible software.

Liftware builds a stablizing handle a selection of attachments that include a soup spoon, everyday spoon, and fork to help people with hand tremors eat more easily. Liftware automatically stabilizes so the attached utensil shakes 70% less than your hand, allowing Worry less about spilling and focus on enjoying your meal. We work with the Liftware executive and product teams to help Liftware reach its product and organizational goals.

Healthcare gets technical.

SoChat is available in the Apple App Store and Google Play Store for download. The app’s special feature focuses on an easy way to add friends even without a cellualr or WiFi network. Using Bluetooth LTE, people can find their friends or meet new people in close proximity to them, which has made Sochat very popular in college campuses. As Sochat grew, they realized the need to explore a more polished but still approachable brand experience.

Punch created a brand vision for Sochat revolving around the “wink” logo — a suprisingly underused design that major competitors avoided. By owning the delight, Sochat’s brand appeals to the spontaneous and light hearted nature of social communication. Clever copy endears the brand to different demographics, while communicating key features.


In the news.